App Store Optimization in United States
App Store Optimization run by a fractional team with a named strategist and operator, benchmarked against a 140-company dataset so you know whether your numbers are actually competitive.
App Store Optimization from Ft. Social Crew in United States is delivered as growth consulting firm work: listing, keyword and creative work that gets an app found by the users who need it, in stores where most apps never are.
What this actually delivers
- Named strategist, operator and analyst from week one
- Benchmarked against 140 comparable growth programmes
- Documented decisions you keep if you take it in-house
- Thirty-day exit with no severance exposure
Deliverables
- 01Full App Store and Google Play listing audit
- 02Keyword research specific to in-store search behavior
- 03App title, subtitle and description optimization
- 04Screenshot and visual asset recommendations for higher conversion
- 05Competitor analysis and positioning strategy
- 06Rating and review management strategy
Four stages, documented end to end
The same method on every engagement. Repeatability is the point.
- 01
Audit
A structured diagnosis of where growth is actually constrained — not where it is easiest to sell you a solution.
- 02
Architecture
The plan: which channels, in what sequence, against which numbers, with the dependencies made explicit.
- 03
Execution
Delivery in defined cycles, with leading indicators reported throughout so nothing runs unmeasured.
- 04
Compounding
Reinvesting what works, retiring what does not, and documenting both so the knowledge stays with you.
App Store Optimization across United States
We work across 8 markets in United States, each planned separately.
What clients report
We were three months into a VP Marketing search. Six weeks with the fractional team told us more about our funnel than the search would have in a year.
Chief Executive Officer
B2B SaaS, Series B, San Francisco
Illustrative — pending client approval
They told us in month two that a channel we had championed internally was not clearing its cost of capital. That conversation was worth the entire retainer.
Head of Growth
DTC brand, Austin
Illustrative — pending client approval
Questions about this service
What does App Store Optimization include in United States?
Our App Store Optimization engagements begin with an audit of the current position, followed by an architecture stage where we agree the plan and the numbers it will be measured against. Execution runs in defined cycles with leading indicators reported throughout, and everything we learn is documented so the knowledge stays with you.
How is App Store Optimization measured?
Against commercial outcomes agreed before work starts — not against activity metrics. Every figure we report states its timeframe, its baseline and its attribution method, because a number without those three cannot be verified.
How long before we see results from App Store Optimization?
Paid and conversion work produces measurable data within weeks. Organic and authority-building work compounds over quarters, typically showing meaningful movement by month three. We report leading indicators throughout so you are never waiting without visibility.
Can we engage App Store Optimization on its own?
Yes, though it is designed to work alongside the rest of the system. If a single service is genuinely what you need, we will scope it that way — and tell you plainly if we think it will underperform in isolation.
Quick enquiry
Three fields. We reply within one business day.
The specialisms within this
Talk to us about app store optimization
We will start by telling you whether app store optimization is genuinely where your constraint sits.