Google Ads in Canada
Google Ads delivered as a phase within a broader transformation programme, with a documented handover so your team can operate the capability independently afterwards.
Google Ads from Ft. Social Crew in Canada is delivered as digital transformation partner work: search, Shopping, Display and YouTube managed to qualified leads and tracked revenue — not to clicks.
What this actually delivers
- Readiness assessment before any spend is recommended
- Phased delivery — each phase standalone and complete
- Bilingual EN/FR capability where Quebec matters
- Runbooks and training so your team owns the result
Deliverables
- 01Full account audit or new campaign build
- 02Search, Display, Shopping and YouTube campaign management
- 03Keyword research and negative keyword strategy
- 04Ad copywriting and A/B testing
- 05Landing page review and conversion optimisation
- 06Conversion tracking setup and attribution reporting
- 07Retargeting campaigns to re-engage warm audiences
- 08Weekly optimisation and monthly performance reporting
Four stages, documented end to end
The same method on every engagement. Repeatability is the point.
- 01
Audit
A structured diagnosis of where growth is actually constrained — not where it is easiest to sell you a solution.
- 02
Architecture
The plan: which channels, in what sequence, against which numbers, with the dependencies made explicit.
- 03
Execution
Delivery in defined cycles, with leading indicators reported throughout so nothing runs unmeasured.
- 04
Compounding
Reinvesting what works, retiring what does not, and documenting both so the knowledge stays with you.
What clients report
The assessment phase found two process problems we had been treating as marketing problems. We would have spent a year optimising the wrong thing.
Director of Operations
Manufacturing firm, Calgary
Illustrative — pending client approval
Phased delivery meant we could pause after phase two while our own priorities shifted, and pick it up six months later without anything half-built.
Chief Marketing Officer
Mid-market retail, Toronto
Illustrative — pending client approval
Questions about this service
What does Google Ads include in Canada?
Our Google Ads engagements begin with an audit of the current position, followed by an architecture stage where we agree the plan and the numbers it will be measured against. Execution runs in defined cycles with leading indicators reported throughout, and everything we learn is documented so the knowledge stays with you.
How is Google Ads measured?
Against commercial outcomes agreed before work starts — not against activity metrics. Every figure we report states its timeframe, its baseline and its attribution method, because a number without those three cannot be verified.
How long before we see results from Google Ads?
Paid and conversion work produces measurable data within weeks. Organic and authority-building work compounds over quarters, typically showing meaningful movement by month three. We report leading indicators throughout so you are never waiting without visibility.
Can we engage Google Ads on its own?
Yes, though it is designed to work alongside the rest of the system. If a single service is genuinely what you need, we will scope it that way — and tell you plainly if we think it will underperform in isolation.
Quick enquiry
Three fields. We reply within one business day.
The specialisms within this
Talk to us about google ads
We will start by telling you whether google ads is genuinely where your constraint sits.