Aman Singh
Head of SEO
Leads SEO and organic growth — search visibility, qualified traffic, and the technical discipline that keeps a site healthy as it grows rather than heavier.
About
We don't just market your brand. We build its crew.
We operate in six countries from one platform. The argument changes in each market because the buyer changes — the standard of proof behind it does not.
Ft. Social Crew has operated since 2019 and today works across six markets — India, the United States, Canada, Australia, Germany and the United Arab Emirates — from a single platform, with a documented four-stage method and market-specific positioning in each.
Mission
Compounding visibility, trust and qualified pipeline
Our job is to build and continuously compound organic visibility, trust and qualified pipeline in every country we operate in — through a platform architecture that turns work done once into value multiplied across markets.
That is an architectural claim rather than a slogan: one domain, one codebase, one analytics stack, six genuinely different arguments.
- 120+
- Brands
- 15+
- Sectors
- 6
- Markets
- 6+
- Years
Served to date
Documented playbooks
Actively served
Across the markets we serve
Who we are
Ft. Social Crew is a New Delhi based digital marketing agency built on one belief: marketing only counts if it shows up in your revenue. Since 2019 we have helped 120+ brands across India and overseas turn SEO, ads, content and web design into measurable growth — leads booked, carts filled, calls answered. Not impressions. Outcomes.
The journey
Why this company exists
Ft. Social Crew was founded in 2019 by Shruti Garg, in Pitampura, New Delhi — not as a funded startup with a big launch, but as one person who had seen too many small and mid-sized businesses get sold “brand awareness” packages that never translated into a single sale.
Shruti built her foundation the hard way: hands on, account by account, learning what actually moves a D2C brand's revenue versus what just looks good on a slide. That experience later fed directly into her MBA dissertation on Generative Engine Optimisation — how brands get found in an AI-driven search world — making Ft. Social Crew one of the few Indian agencies thinking ahead of where search is heading, not just where it has been.
The name itself is the philosophy. “Ft.” stands for “For The” — every decision is made for the client's growth, never for our own convenience. “Crew” means we do not operate like a vendor you call when something breaks. We are embedded in your business the way a crew is embedded in a ship: present, accountable, and rowing in the same direction as you.
2019
Founded solo, first clients in D2C and local services around Delhi/NCR.
Today
A dedicated team delivering SEO, paid ads, social media, content and web design under one roof.
120+ brands
Served across D2C, food and beverage, real estate, healthcare, education and B2B.
Pan-India
Service footprint expanded from Delhi/NCR across India, with active clients overseas.
Our mission
To give every business — regardless of size or budget — access to the same calibre of strategic marketing that large enterprises pay lakhs for, with every rupee spent traceable to a result. We do not believe a small D2C brand in a Tier-2 city deserves a weaker strategy than a funded startup in Delhi. We believe they deserve the same rigour, scaled to their reality.
Our vision
To become India’s most trusted name in result-oriented digital marketing — an agency measured not by the size of its office, but by the size of the numbers it moves for its clients. As search and discovery shift toward AI, our vision is to keep our clients ahead of that curve, not catching up to it.
Our stance
Why we are result oriented, not activity oriented
A lot of agencies measure success by what they did — posts published, ads launched, audits delivered. We measure success by what changed for your business.
We report revenue impact, not vanity metrics
Reach and impressions are easy to inflate. ROAS, qualified leads, bookings and sales are not. Every report we send ties activity directly to business outcomes — and if a number did not move, we say so.
We build the strategy around your margins, not our package
We start by understanding your unit economics and goals, then build a plan that fits inside your budget — not one designed to upsell you next quarter.
We tell you “no” before we take your money
If a channel will not realistically work for your business, we say so upfront, even if it costs us the sale. Conservative, honest projections govern every proposal we send.
Who we work with
The businesses we take on
Indian businesses
D2C brands, local service providers, real estate developers, healthcare and wellness practices, B2B companies, and growing startups across Delhi/NCR and the rest of India.
Global businesses
International brands and entrepreneurs who want Indian agency pricing with global-standard execution, across e-commerce, SaaS and service industries.
Method
Four stages, identical on every engagement
Repeatability is the point. A method that changes per engagement is not a method, it is improvisation with a diagram.
- 01
Audit
A structured diagnosis of where growth is actually constrained — not where it is easiest to sell you a solution.
- 02
Architecture
The plan: which channels, in what sequence, against which numbers, with the dependencies made explicit.
- 03
Execution
Delivery in defined cycles, with leading indicators reported throughout so nothing runs unmeasured.
- 04
Compounding
Reinvesting what works, retiring what does not, and documenting both so the knowledge stays with you.
Markets
Why we say something different in each market
Positioning is not translation. Each market searches for, and trusts, a different vocabulary for who solves this problem.
India
Business Growth Agency
The Indian SMB market still searches primarily through service-category language. Leading with "Business Growth Agency" instead of a narrow service label widens the page's relevance to more queries and signals a bigger, more strategic engagement than a single-service vendor.
United States
Growth Consulting Firm
US buyers at the SMB and mid-market level are saturated with generic "agency" messaging and increasingly search for alternatives to a full-time hire. This positioning speaks directly to a budget-conscious, ROI-literate buyer comparing us against hiring a VP of Marketing.
Canada
Digital Transformation Partner
Canadian B2B buyers frequently frame vendor relationships as long-term transformation partnerships rather than transactional purchases, and respond well to consultative, less sales-forward language than the US market.
Australia
Performance Marketing Partner
Australian SMBs are highly ROI- and performance-literate from a mature paid-media culture. "Performance Marketing Partner" mirrors the vocabulary they already use with existing vendors and signals accountability to metrics rather than vague brand promises.
Deutschland
Business Process Automation Company
German B2B buying culture prioritises process rigour, engineering credibility and precision over marketing flourish. Positioning as a process-automation or digital-engineering company borrows authority from adjacent, higher-trust categories rather than the lower-trust "agency" category.
United Arab Emirates
Business Growth & Technology Consulting
The UAE market, particularly Dubai and Abu Dhabi enterprise and government-adjacent buyers, associates premium positioning and technology fluency with credibility. This signals both strategic seniority and technical capability, matching the aspirational, status-aware tone of the local B2B market.
Team
Who does the work
The people in the first meeting are the people on the engagement.
Founder
Shruti Garg
Founder & Digital Growth Strategist
Founded Ft. Social Crew and leads growth strategy across the markets it operates in. Works on the join between branding, content, search and paid — on the view that they compound when planned together and cancel out when bought separately.
- Digital Strategy
- Positioning
- Generative Engine Optimisation
Shweta Pal
Social Media Head
Leads social strategy, content planning and brand communication — building audiences that engage and convert, not ones that only count.
Nidhi Jain
Project Coordinator
Coordinates projects, timelines and communication across the team, and keeps work moving from strategy through to execution without the handover losing anything.
Mohit Yadav
Senior Developer
Handles website development and technical execution — turning strategy and design into web experiences that stay fast and reliable once they are live.
Yashi Joshi
Performance Marketer
Works across paid campaigns — targeting, testing and optimisation, with the attention kept on what the spend returns rather than what it reaches.
Have a growth challenge?
Tell us what you are trying to move. We will put the right people from this list in the room.
Get a free strategy callTrust
What sets us apart
- Six-plus years of hands-on experience across 15+ industries
- An in-house team covering SEO, paid ads, content, design and development — no outsourcing, no middlemen, no quality drop
- Strategies built for how people search today, including AI platforms like ChatGPT, Gemini and Perplexity
- Transparent reporting, so you always know exactly where your money is going
- Client retention built on results, not contracts that lock you in
- Transparent INR pricing published on the site — no discovery-call gatekeeping
FAQ
About the company
How is the company structured?
One team operating across six markets from a single platform. Each market has its own positioning, proof and pricing model — but the standard of evidence does not change between them.
Why one domain rather than separate country sites?
Authority, link equity and brand signals compound across every country folder instead of fragmenting across separate domains that each start from zero. It also means one codebase, one analytics stack and one source of truth.
What actually differentiates the approach?
Diagnosis before prescription, and every metric carrying its timeframe, baseline and attribution method. Neither is remarkable in principle; both are rare in practice.
Working together
Tell us what growth is supposed to look like this year
A 30-minute conversation, no pitch deck. We will tell you honestly whether we are the right partner for it — and if we are not, who is.