In their words, not ours

I had a LinkedIn profile that had not been touched in years. They rewrote it, sorted out the headline and the about section, and helped me plan what to post. The writing part was hard for me, so we did a call every week where I talked and they turned it into posts. People from my industry started reaching out, which is really what I wanted from this.

Our first few campaigns did well and then just stopped working. They explained creative fatigue to me in a way that finally made sense and set up a testing routine so we always have new creatives ready to go. Retargeting was also set up properly for the first time. Sales have been steadier month to month instead of the ups and downs we had before.

LinkedIn is expensive and our earlier attempts were not worth the spend. They narrowed the targeting to specific job titles and company sizes instead of the broad audience we had, and changed the offer to something people would actually download. Lead cost is still higher than other platforms, but the quality is much better. Our sales team stopped complaining about the leads, which says a lot.

We sell a large catalogue and were promoting everything equally, which made no sense. They looked at our margins and shifted spend towards the products that actually make us money. Our product feed also had errors we did not know about. Return on ad spend improved once all of that was cleaned up, and I finally understand which campaigns are worth putting more budget behind.

Setting up the store felt overwhelming and I had already tried once and given up. They handled the whole thing — theme customisation, product uploads, payment and shipping integration. Checkout is simple now and works properly on mobile, which is where most of our orders come from. They also showed me how to manage inventory myself, so I am not dependent on someone for small changes.

Users were signing up and then dropping off, and we could not figure out why. They mapped the whole journey and pointed out steps that were confusing — things we had stopped noticing because we were too close to the product. The redesign made navigation much simpler. Onboarding completion improved and support queries about basic features have come down noticeably.

Everything was running on spreadsheets and WhatsApp groups, and information kept getting lost. They built a system around how we actually work rather than forcing us into standard software. Attendance, leaves and customer follow-ups sit in one place now. There was a rough patch during the switchover and the team stayed available through it. Reporting that used to take two days now takes a few clicks.