E-commerce
E-commerce: Platform Migration & Paid Media Scale-Up
Confidential — Home & Lifestyle D2C Décor & Furnishings ·
The brand's store lived on a Shopdeck-based website that limited both the customer shopping experience and core site performance a structural cap on conversions and scalability, made worse in a category where high-consideration purchases demand rich visuals and a smooth browsing journey. Simultaneously, their Meta Ads account was profitable but plateaued at 3.4× ROAS, running without the structure, testing framework or creative discipline needed to push efficiency higher and scale spend safely.
Results
What changed, and over what period
- 3.4× → 5.6×
- Meta Ads ROAS
- Shopdeck → Shopify
- Platform Migration
- +65%
- Ad Efficiency Gain
- Improved Site Performance
- speed + shopping experience
- Faster Business Growth
- compounding on both fronts
+65% return on ad spend
faster, conversion-ready store
same spend, higher return
Approach
What we actually did
- 01Migrated the full store from Shopdeck to Shopify — rebuilding the storefront for a faster, cleaner, visually-rich shopping experience suited to home and décor buying.
- 02Restructured the Meta Ads account with clean campaign architecture, naming conventions, and audience segmentation for clear performance visibility.
- 03Built a creative testing framework across hooks, angles and formats to identify and scale winning ad variations.
- 04Optimised budget allocation toward best-performing audiences and product categories, lifting ROAS from 3.4× to 5.6× without sacrificing volume.
- 05Aligned the improved landing experience on Shopify with ad messaging, tightening the click-to-purchase journey.
