E-commerce growth in India
We work with dtc founders, e-commerce marketing managers — and we start from a documented playbook rather than a blank page.
Category and product-page optimisation, buying-guide content clusters
What actually makes this sector hard
- Rising CAC compressing contribution margin
- Retention and repeat-purchase rate below what the model needs
- Platform algorithm dependency creating revenue volatility
How we approach e-commerce
Category and product-page optimisation, buying-guide content clusters
The content that works here
- Buying guides
- Product comparison content
- UGC-driven content
Lead magnet
Discount-gated email signup, buying guide download
Case study focus
Revenue and repeat-purchase-rate growth story
Results from this sector
71→85+
Target Site Health Score
E-commerce: Ethnic Wear SEO Foundation & Organic Visibility Rebuild
E-commerce
We had four vendors and no single view of what was working. Consolidating into one growth plan was uncomfortable for a quarter and obviously correct by the second.
Managing Director
E-commerce group, Mumbai
Illustrative — pending client approval
Sector questions
What does e-commerce marketing usually require?
SEO, Paid social and search, CRO, Email and retention marketing. Category and product-page optimisation, buying-guide content clusters.
What are the most common problems in this sector?
Rising CAC compressing contribution margin. Retention and repeat-purchase rate below what the model needs. Platform algorithm dependency creating revenue volatility.
What kind of content works in this sector?
Buying guides, Product comparison content, UGC-driven content. The lead magnet that consistently performs is: discount-gated email signup, buying guide download.
Let's talk about e-commerce
We already know the buying cycle and the constraints. The conversation starts further along than usual.