IT Companies
INTERNET SERVICES- Building an audience from zero for a legacy ISP
Confidential — Telecom & Internet Services ·
The brand had spent years building a real broadband business in NCR — but none of it existed online. With zero followers and no content history, the brand was invisible in a category where customers now compare plans on their phones before they ever call a provider. Every enquiry depended on referrals and local footfall, while national players owned the entire conversation. The brand had trust in its service areas and no way to prove it to anyone outside them.
Results
What changed, and over what period
- 769K
- Views
- 364K
- Accounts Reached
- 2,400+
- Followers Gained (from 8)
- 550+
- Direct Enquiries via DM
- 6.5K
- Shares
- Achieved
- in 30 days. All organic
Approach
What we actually did
- 01Built the brand's Instagram presence from scratch - positioning, bio architecture and a visual system that reads as a serious local ISP, not a reseller.
- 02Led with pricing transparency. Plan-comparison creatives put speed, 4K box, channel count, and OTT inclusions side by side - the exact comparison customers were already making manually.
- 03Scripted short-form video for retention over reach: hook in the first two seconds, no wasted frames. Average watch time held at 15 seconds.
- 04Engineered content for non-follower distribution, so growth came from cold NCR audiences rather than an existing base that didn't exist.
- 05Built a DM response system to convert inbound interest into plan enquiries instead of letting messages sit unanswered.
- 06Published a tight 13-post launch grid - enough to establish credibility on profile visit, without diluting output quality.
