Healthcare
SHELINA RAJAWAT — THERAPY4US
Shelina Rajawat ·
The founder had the credentials that decide corporate wellness contracts consultant psychologist, PhD scholar, corporate trainer - but a LinkedIn profile that read like a résumé instead of a practice. At roughly 1,000 followers, their audience was personal network, not buyer network. The gap was specific: EAP and corporate training budgets are approved by HR heads and founders and none of them were in her feed. Their profile carried no visual identity, no clear service framing and no consistent presence, so every enquiry had to start from a cold explanation of who the owner is and what Their brand delivers.
Results
What changed, and over what period
- 14,112
- LinkedIn followers
- 14×
- Follower base growth from - 1,000
- +1,311%
- Audience expansion
- 242+
- Mutual connections inside target networks
- Inbound
- Enquiries replacing cold outreach
Approach
What we actually did
- 01Audited the full profile against how corporate buyers actually evaluate a wellness partner- headline, About section, credential ordering, service clarity and rebuilt each element to answer "can this person run a programme for my 300 employees" rather than "what does this person do."
- 02Designed a banner that does the selling before the scroll. Positioning line, three named service verticals - EAP, Parenting, Neurodiversity - plus website, email and phone on a single visual, so a decision-maker can act without leaving the profile.
- 03Ran targeted outreach to HR leaders, founders and L&D heads rather than chasing follower count. Growth came from the people who sign corporate wellness budgets, which is why 242+ mutual connections now sit inside her buying circle.
- 04Built a content rhythm around the three verticals - burnout, parenting, neurodiversity at work and positioning as a practitioner with a point of view and not a service listing.
- 05Worked engagement as a channel, not an afterthought. Comments and conversations on relevant posts put the brand in front of decision-maker networks repeatedly before any pitch was made.
- 06Converted profile traffic into structured enquiries by aligning every touchpoint banner, headline, About, DMs around the same clear next step.
