Traffic isn’t the same as leads, and leads aren’t the same as customers. Ft Social Crew designs lead generation programs around the full pipeline — offer, funnel, and follow-up — not just the ad spend that drives the first click.
What’s Included
- Offer and funnel design
- Multi-channel lead campaigns (SEO, Google Ads, Meta Ads)
- Landing page optimization for conversion
- Lead qualification and scoring setup
- Reporting on cost per lead and pipeline value, not just clicks
Why Traffic Isn’t the Same as Leads
A campaign can drive thousands of visits and produce almost no inquiries if the offer, landing page, or follow-up process is weak. We treat traffic as the input and pipeline value as the only output that matters.
Who This Is For
B2B and B2C businesses that already get some traffic or ad clicks but aren’t converting enough of it into a real sales pipeline.
Frequently Asked Questions
What’s a good cost per lead for my industry?
It varies widely by industry and average deal size. We benchmark against your specific market during onboarding rather than quoting a generic number.
Do you handle both B2B and B2C lead generation?
Yes, though the channels and funnel design differ significantly between the two, which we account for in strategy.
How do you qualify leads before they reach my sales team?
Through a combination of form logic, scoring criteria, and where relevant, an initial AI or human qualification step, so your team spends time on leads worth pursuing.