Google is no longer the only place people search for answers. Millions of people are now asking ChatGPT, Gemini, Perplexity, and other AI platforms questions that used to go into a search bar. And those AI platforms are selecting which brands and businesses they recommend in response.
If your brand isn’t optimised to appear in AI-generated answers, you’re missing a growing channel of high-intent discovery one that most of your competitors haven’t even thought about yet.
FT Social Crew is one of the few agencies in India actively building AEO and GEO strategies for clients putting your brand in front of the audiences that are searching where traditional SEO doesn’t reach.
Answer Engine Optimisation (AEO) focuses on making your content the most credible, comprehensive, and structured answer to the questions your target audience is asking so that platforms like Google’s featured snippets, People Also Ask, voice search, and AI assistants select your brand as the source.
Generative Engine Optimisation (GEO) goes a step further, ensuring your brand is mentioned, cited, and recommended by large language model platforms ChatGPT, Gemini, Perplexity, Claude, and others when users ask questions relevant to your industry, services, or expertise.
We audit how your brand currently appears (or doesn’t appear) across these platforms. We then build a content and authority strategy that positions you as a trusted source: optimising for question-based content structures, building topical authority through depth and consistency, improving your E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), and ensuring your brand information is structured in ways that AI platforms can understand, process, and cite.
This is not a future-proofing exercise it is a right-now opportunity. The brands that establish AI search presence today will enjoy a significant competitive advantage as these platforms continue to grow.
- Full audit of your brand's current visibility across AI platforms
- Content restructuring for question-and-answer formats
- Topical authority building through pillar-and-cluster content
- Schema markup implementation for AI-readable content
- Monthly reporting on AI visibility, brand mentions, and answer appearances
Future-Proof My Brand With AEO & GEO