Running an e-commerce store is competitive in a way that most people underestimate before they start. The product needs to be right. The pricing needs to be competitive. The website needs to convert. And then, on top of all of that, the advertising needs to be profitable because unprofitable growth isn’t growth, it’s slow decline.

FT Social Crew’s e-commerce advertising service is built specifically for online stores that want to grow revenue, not just traffic. We manage ad campaigns that bring the right buyers to your store, at a cost per acquisition that keeps your margins healthy.

Effective e-commerce advertising is a multi-platform, multi-stage discipline. Different platforms serve different roles in the buying journey and getting the balance right between acquisition cost and lifetime customer value is what separates stores that scale from stores that stagnate.

We manage Google Shopping and Performance Max campaigns that put your products in front of buyers with direct purchase intent. We run Meta catalogue ads that re-engage visitors who viewed products but didn’t purchase one of the highest-ROI audiences available to any e-commerce brand. We build Instagram and Facebook prospecting campaigns that introduce your products to new audiences, using creative formats proven to drive click-through and conversion.

Throughout all of this, we implement proper tracking Google Analytics 4, Meta Pixel, conversion events, and product-level revenue attribution so we can see exactly which campaigns, audiences, and products are driving profitable sales and which need to be cut or adjusted.

For stores with large catalogues, we also build dynamic ad campaigns that serve personalised product recommendations based on browsing and purchase behaviour increasing average order value and reducing cart abandonment.