LinkedIn is the only advertising platform where you can target by job title, company size, industry, seniority level, and professional function simultaneously. For B2B businesses, consultants, SaaS companies, and service providers selling to businesses that precision targeting is invaluable.
Where Google captures people searching for your solution and Meta reaches people based on interests and behaviour, LinkedIn reaches people based on exactly who they are professionally. It is the most direct route to getting in front of CFOs, founders, procurement managers, HR heads, or any other specific decision-maker your business needs to reach.
LinkedIn Ads require a different approach than Meta or Google. The audiences are smaller and more defined, the cost per click is higher, and the buying cycle is typically longer. That means the creative, the offer, and the funnel need to be built with more precision.
FT Social Crew’s LinkedIn Ads service starts with audience mapping defining exactly which professional profiles represent your ideal buyer, and building campaign targeting that reaches them specifically. We then design and write ad content appropriate for a professional context: Sponsored Content for brand awareness and engagement, Message Ads for direct outreach to warm prospects, Lead Gen Forms for frictionless enquiry capture, and Conversation Ads for interactive qualification.
We align every campaign with a clear objective and a realistic conversion path whether that’s a demo booking, a whitepaper download, an event registration, or a direct sales enquiry. And we track performance with the detail required to optimise cost per lead and ensure you’re generating returns that justify the platform’s higher CPCs.
- Precise professional audience targeting by job title, seniority, industry, and company size
- Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ad management
- Ad copy and creative designed for a professional audience
- LinkedIn Insight Tag setup and conversion tracking
- Funnel strategy from awareness to lead conversion
- Retargeting audiences built from website visitors and LinkedIn engagement
- Monthly reporting on reach, cost per lead, and pipeline contribution
Reach Your B2B Decision-Makers on LinkedIn