There are over five million apps competing for attention in the App Store and Google Play. The majority are never found. Not because they’re bad apps but because they haven’t been optimised to be discovered.
If your app is buried on page four of search results inside the store, your download numbers will reflect it. App Engine Optimisation (AEO) is the discipline that changes that making your app visible, attractive, and downloadable to the exact users who need it.
FT Social Crew brings the same rigour we apply to Google SEO into the world of app store visibility, ensuring your app ranks for the right keywords, presents compellingly in search results, and converts browsers into installs.
App Engine Optimisation is often the most neglected part of an app launch strategy. Most businesses invest heavily in app development and almost nothing in the discoverability of what they’ve built. The result: an app that works brilliantly but acquires users only through paid ads, which becomes expensive and stops the moment the budget stops.
Our AEO service starts with a full audit of your current app store listing title, description, keywords, screenshots, preview videos, ratings, and competitive positioning. We identify exactly where your listing is losing potential installs and build a comprehensive optimisation strategy.
We research and implement the specific keywords your target users are searching inside the store, and write compelling store copy that not only improves your ranking but converts the users who land on your listing. Visuals screenshots, feature graphics, and preview videos are reviewed and optimised because they are the primary conversion drivers inside any app store listing.
We also monitor ratings and reviews, providing strategies to encourage positive reviews and professionally handle negative feedback both of which affect your store ranking significantly.
- Full App Store and Google Play listing audit
- Keyword research specific to in-store search behaviour
- App title, subtitle, and description optimisation
- Screenshot and visual asset recommendations for higher conversion
- Competitor analysis and positioning strategy
- Rating and review management strategy
Get More Downloads With AEO →