- July 6, 2026
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- Google Ads
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The most common question we get from first-time Google Ads advertisers isn’t “will this work” — it’s “how much should I actually spend.” Here’s how we approach it.
Start With Your Industry’s Cost Per Click
Cost per click varies enormously by industry — a few rupees for some local services, much higher for competitive B2B or legal keywords. Research your specific category before setting a number, rather than picking a round figure that sounds reasonable.
Budget for Learning, Not Just Clicks
Your first two to four weeks of spend should be treated as a data-gathering phase. Google’s algorithm needs conversion data before it can optimize delivery, and you’ll likely adjust keywords and targeting once you see what’s actually converting.
Separate Search, Shopping, and Performance Max Budgets
Each campaign type behaves differently. Mixing budgets across all three from day one makes it hard to tell which is actually driving results. Start with Search if you’re targeting specific buyer intent, and add other campaign types once you have a baseline.
Don’t Skip Conversion Tracking
Without proper conversion tracking, you’re optimizing toward clicks, not leads — a guaranteed way to spend more per actual customer than necessary.
A Reasonable Starting Range
For most Delhi NCR small and mid-sized businesses, a starting monthly budget of a modest four to five figure amount (in USD terms) is enough to gather meaningful data within the first month, before scaling based on what’s working.
